9 Alternatives to Posting Open Positions on Job Boards

Dear, Anita,

I’ve been trying to hire a new Accountant for my department. Like in the past, I have advertised my opening on the large job boards, but it’s not getting the type of response that my ads did a couple of years ago. I notice that there are many options available to job seekers today when looking for a new job. Is there something else I could be trying? What do you recommend?

Newspaper_Ads_000008959134Dear, Board to Death,

CareerXroads’ Source of Hire Report notes that LinkedIn and job board aggregators (like Indeed.com) are playing a bigger role in recruiting, while traditional job boards like Monster and CareerBuilder are seeing declining traffic. (I remember when “help wanted” ads in the newspaper were the go-to for hiring managers!) While there’s no magic bullet, choose a few from this list to try. If they are successful, add them to your hiring toolbox for future use.

If the list below seems like an overwhelming amount of work over and above your regular day job duties, consider enlisting the aid of a professional staffing firm, such as The Select Family of Staffing Companies. Not just for temporary workers, Select’s divisions can find qualified candidates for direct hire positions. Its temp-to-hire solution is like an extended working interview that ensures the right fit.

  1. Niche Boards
    Since you’ve noticed decreasing results from generalist job boards, you may want to try an industry-specific website, such as Accounting Jobs Today in your case.
  2. Industry Associations
    Do you belong to any professional organizations in your field? Openings posted on associations’ job or career boards are more likely to hit closer to your target candidate. (Try The PASA: The Professional Accounting Society of America, or similar groups.)
  3. Craigslist
    Plenty of communities have vibrant Craigslist job boards. In many non-metro areas, posting an ad is – amazingly – still free.
  4. Social Networking
    Social Media Strategies Summit found that 78% of recruiters have hired through a social network (95% through LinkedIn, 24% through Facebook, and 14% through Twitter). So if you’re not a full-time recruiter, I’d invest my time in LinkedIn.Job_Fair_000027571881
  1. Job Fairs
    Larger businesses may host their own job fairs, and smaller businesses may participate in career fair events hosted by local chambers of commerce or area universities and colleges.
  2. Career Centers
    Local governments and educational institutions often have career centers. Be sure to alert these counselors to your open positions. In fact, if you often need young, enthusiastic employees, cozy up to the department chair in your discipline at the local college. He or she can be a valuable source of referrals.
  3. Referrals
    Undercover Recruiter claims that employee referrals have the highest applicant-to-hire conversion rate – only 7% apply but account for 40% of all hires. An added bonus is that applicants hired from a referral begin their position quicker than those found on job boards (29 days vs. 39 days).
  4. Fill from Within
    Companies fill 41% of their open positions with current employees, CareerXroads finds, from promotions or lateral moves. Not only is there the added benefit of the employee already knowing your company (culture, terminology, policies, workflow, etc.), which allows for quicker onboarding, but it also promotes loyalty among other employees who will view your company as a good place for professional development and movement along a career path.
  5. Your Company Website
    Companies who wish to maintain a strong pipeline of candidates make use of their own website. If you don’t have one already, add a Careers page. Check out ERE.net’s list of 10 Companies with Fantastic Career Sites for inspiration.

Hiring Managers: What has been your best source for new hires in the past 6 months?

Do you have a job-related question? Ask Anita.

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How to Find Jobs Not Advertised on the Top Job Boards, Part 1
How to Find Jobs Not Advertised on the Top Job Boards, Part 2
Onboarding New Employees


Anita Clew's blog posts are intended for general guidance and should never be taken as legal advice. In all instances where harassment, inequity, or unfair treatment is believed to be present, please consult your HR Department or legal representation.
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