Be a Social Seeker, Part 2

Dear Readers,

Last week, we explored how to search for a job on Facebook. Here, we’ll see how other social media platforms can help in your hunt for a new position.

Twitter_000015982279Twitter Tips

Twitter is probably the best for connecting with companies and people you don’t already know. You can develop a Twitter relationship, and hope it hatches into something more.

First, fill out your bio. Like everything on Twitter, you have to keep it short and tweet! You have only 160 characters to give your virtual elevator speech. As with Facebook and LinkedIn, you want to include a professional-looking head shot, maybe even the same one you use for other social platforms for the recognition factor.

Follow companies you have an interest in and the people who work at those companies, and engage with them. Retweet, yes, but add thoughtful commentary or ask a perceptive question. In your tweets, point to your LinkedIn profile or your personal website or blog, if you have one. But don’t just use Twitter for self-promotion; offer valuable content for your field or circle of interests.

Use Twitter Lists to organize the deluge of tweets into a collection of useful information for your job search.

Level Up on LinkedIn

Check out my past post about LinkedIn essentials. Beyond basic connections, you can sleuth out the HR contact or potential hiring manager for a company you are interested in working for. If you can find a connection to hand-deliver your résumé to HR down the hall, your chances are much greater to get your foot in the door. Your connection may even have some insight about the job that’s not available in the ad.

You can also check out people who currently work at a company to see what their career paths have been. Perhaps one of the companies in an employee’s previous experience is just the place for you to apply now. Similarly, try an advanced search for people in or near your zip code who have the same skill keywords as yours.

In a Forbes article, William Arruda advises, “Ignore [Anita Clew’s and] LinkedIn’s advice to only accept connection requests from people you know” because LinkedIn’s search algorithm favors those who are in your network. Chances are, you don’t yet have a connection to the person who may hiring you next. (Okay, I may just have to update my rule to not accept all requests.) Arruda urges you to shoot for 500 connections, as that number seems to pack some psychological magic on those who view your profile.

Explore LinkedIn’s Alumni feature, recommends Wayne Breitbarth, author of The Power Formula for LinkedIn Success. Be sure to also join your Alumni’s LinkedIn Group. Speaking of Groups, join any that are relevant to your industry and skills. LinkedIn allows you to join up to 50 Groups. To get the most networking value, be an active participant in your Groups.

linkedinmemeAs mentioned in Part 1, 94% of recruiters are active on LinkedIn. HR professionals are checking out your LinkedIn profile whether you are actively looking for a job or not. If you have a good enough profile, you may be contacted by a recruiter. Wouldn’t that be the ultimate outcome in passive job searching!

Pore over Pinterest

You’ll have a better chance finding a job ad on a coffee shop bulletin board than a bona fide job opening posted on the Pinterest. But there are atypical ways to use this digital bulletin board in your job search. Search for career-oriented keywords, such as “résumé” or “interview” and you’ll find a wealth of informational gems. The individual “pins” are visual bookmarks that, when clicked, take you back to the original site. You can follow Anita Clew on Pinterest, and check out my boards that contain past blog posts, as well as ideas on interview and office attire, work lunches, or even inspirational quotes to keep you going when the job or the job hunt gets you down. To get started on Pinterest, here’s a beginner’s guide.

Enter the YouTube Universe

Just like Pinterest, you can use keywords to search for videos to further your career knowledge and sharpen your job hunting proficiency. But YouTube is also an opportunity to upload your own video résumé or introduction. After all, Justin Bieber got his big break by posting a recording of his performance on YouTube! You’ll want to keep your video about 60-90 seconds in length and as professional as possible (call in favors from any friends with film experience). Include a link to your YouTube video in your cover letter, and you’ll seen as innovative with leading-edge skills.

Get started in your social search by choosing the one social media site that you are already enthusiastic about and employing it in a new way… for your employment.

Readers: Which social media platform has been most helpful in your job search?

Do you have a job-related question? Ask Anita.

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Be a Social Seeker, Part 1

Dear Anita,

I just heard that a friend of a friend got a job through Facebook. I never thought beyond LinkedIn for job searching on social media. Do you have any tips on how to use Facebook or Twitter in my job search?

Social Job Search InfographicDear, Social Butterfly,

I was surprised myself to see that, according to Jobvite, a whopping 76% of social job seekers found their current position through Facebook. While I couldn’t ferret out a statistic for how many people actually found a new job through LinkedIn, success stories are easier to find. And Jobvite does indicate that 94% of recruiters are active on LinkedIn, so don’t abandon the popular professional networking site just yet.

Pew Research Center found only 13% of LinkedIn users check their account daily, 25% check weekly, and 61% check less often. By contrast, 70% of Facebook users check the site daily. So it makes sense that people who are more active on Facebook may benefit from including their online friends in their job search tactics.

Facebook Job Search Tips

Conduct a Facebook makeover, including a more professional profile picture to replace that blurry selfie. Use your About section as a mini-résumé. Be sure to include all past workplaces and college information and, just like LinkedIn, add keywords about your professional skills.

Be aware: 93% of recruiters are likely to look at a candidate’s social profile and 42% have reconsidered a candidate based on social content. The three biggest offenders, according to Jobvite: illegal drug references (83%), sexual posts (70%), and spelling/grammar (66%) which narrowly beat out profanity at 63%. Go through several screens of past posts (this could be up to a year’s worth, depending on your Facebook frequency factor). Delete any posts you wouldn’t want a hiring manager to see (or “Limit Past Posts” under Settings). Untag yourself in unflattering photos and enable the setting that allows you to review tags people add to your posts before appearing in your newsfeed. If you have some friends with no regard for social etiquette, you may also want to enable the review feature to keep offensive comments from appearing on your wall.

If your job search is on the down-low, even if you are not Facebook friends with your boss, you may be a friend of a friend so there is always a possibility the word could get back. Double-check your Privacy Settings and take the extra few seconds when posting to use the audience selector. Create a Facebook List to group your business and networking contacts. Then, when you post something career-related, you can use the audience selector to share it with your professional list, and your Aunt Bessie won’t see the latest industry article that she has no interest in.

But keep in mind, good old Aunt Bessie may live next door to the CEO of a company that’s hiring for your position! The Status Update (to Friends and Family only if you’re currently employed) is the most obvious way to use Facebook in your job search. While you don’t want to overdo posting requests for career help, remember that out of sight is out of mind, especially in the fast-moving social feed.

Like the companies you are interested in working for on Facebook. Many savvy businesses are publicizing job openings across all social media.

Facebook’s Graph Search in the bar at the top of the site allows you to type in phrases such as “People who work at Facebook” or “Employers in San Antonio” to see what connections pop up. Not nearly as powerful as LinkedIn connections (and glitchy since a recent upgrade for mobile devices), this Facebook search may still yield some useful contacts to Friend or Message.

No matter the platform, social media can definitely be your friend in your job search. Next week, we’ll look at Twitter, Pinterest, YouTube, and some beyond-the-basic tips for LinkedIn.

Readers: Have you use Facebook to successfully land a new job? Tell us about it!

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Facebook: Friend or Foe?

Hi. Anita:

I have just started looking for a new job, and recently I have been hearing about employers searching Facebook profiles before even interviewing a candidate. How can my profiles on social media sites impact my chance of finding employment? Thank you!

Dear, Fellow Facebooker:MW_Laptop

Social media and networks have become an extension of our lives. We can catch up with old friends, learn about the latest news,  and even get leads to open positions. But with all the positives that can be enjoyed, take your social experience with a grain of salt. Yes, employers are most definitely looking at the Facebook profiles of their candidates. After reading a post at one of my favorite blogs, TradePost, I was alarmed at how quickly Facebook screening is becoming a big issue in the employment world. For an idea of what I am talking about, read “Asking for Facebook Passwords: Good Screening or Bad Idea?

Here are some of the dos and don’ts to adhere to if you hope make a great first impression.

  1. Make your profile private. Put the security gates up before you start your job search. You can even hide your profile temporarily or make your name not appear in search results.
  2. Keep your pictures G-rated. This includes your profile picture, pictures you have uploaded, and ones that your friends have tagged you in. Even if your page is blocked to the public, there may be a chance that the hiring manager is a connection with a mutual friend and can see your pictures. As a rule of thumb, steer clear of pictures of drinking activities, illegal drug use, sexually explicit images, and anything that you wouldn’t share with your grandparents.
  3. Restrict wall posting privileges. We all have some friends who haven’t quite figured out what is appropriate (and what’s not) to post to Facebook. Be cautious on how much slack you give to these troublemakers and limit their ability to comment/post on your wall.Facebook_Glasses
  4. Untag yourself from professionally unflattering photos. Yes, we all have some great pictures that bring us back to our college days. Great for reminiscing, bad for business. Again, a G-rating is preferred.
  5. Avoid controversial topic discussion. When it comes to politics, religion, and other social issues, it is best to remain neutral while hunting for a job. You are entitled to your own beliefs, but it is best to keep them under the radar on your Facebook profile.
  6. Accept friend requests and invites of people you know. It isn’t uncommon for people to create fictional profiles to gather privileged information. If you have anything that you wish to hide (hopefully you have gotten an idea of what I am talking about by now), do not give strangers access to your profile.
  7. Whatever you do, do not provide employers with your log-in credentials. It may hurt your chances of getting the job offer, but this a serious breach of privacy – and several states have even made it illegal for employers to ask. I most certainly would not want to work with a company that was comfortable crossing those boundaries.

I hope this will help all of my readers become savvier when it comes to their Facebook profiles. Managers and Supervisors, a must-read for you as well is another post of mine called “Facebook – A Hiring Manager’s Best Friend.”

Readers, what do you think is the most damaging discovery an employer could make through Facebook? What is your #1 Facebook profile no-no?

And if you still don’t believe me, check out this news clip about Facebook privacy and employment:

Have a question you would like to ask? Visit http://anitaclew.com/ask-anita/.

Warm Wishes,

Anita

Lessons on LinkedIn

Hi, Anita:

I have just joined LinkedIn to aid in my job search. As a novice to the entire site, I was hoping you could offer some advice on how to take advantage of the introduction feature that is available. Some of the lingo is foreign to me and any insight would be great. Thanks for your help!

Dear, Learning LinkedIn:

Linked_In_GlobeCongratulations on joining LinkedIn. It is a great tool that will aid in your job search and help you build a strong professional network. For those of you who are now just hearing about LinkedIn, it is a business-focused social networking website that connects users with other professionals, recruiters, and companies of interest.  The site offers many tools with the basic free service that everyone should take advantage of.

LinkedIn works through connections. These are to LinkedIn as friends are to Facebook. When you have identified another user with whom you’d like to “connect,” you can make a Connection request, which the other user can accept or deny. An accepted connection is considered 1st degree.

Outside of the 1st-degree circle of connections, you have

  • 2nd-degree Connections: Think of these as a friend of a friend. They are directly connected to one of your professional connections. Keep this in mind when I discuss LinkedIn Introductions.
  • 3rd-degree Connections: Consider these as your 2nd-degree connection’s additional connections. To make it simple, think of this as your co-worker’s friend from graduate school’s boss.
  • Out of Your Network: These LinkedIn users are not currently connected to your 1st-, 2nd-, or 3rd-degree connections.

What I think is a great tool available on LinkedIn is Introductions. We all know that having a person on the inside of a company we want to work for is a step in the right direction. One of your professional connections may be willing to facilitate an opportunity for you to meet an insider who can help you land your next job opportunity.Linked_In_Road_Sign

Here is an example. You want to work as an Administrative Assistant at an EmployBridge brand and hope that you can find that opportunity by speaking with the head of Human Resources, who you don’t currently know. Your friend Steve, however, is connected with the head of HR at Select. What better way to catch the HR Director’s eye than by having her trusted friend Steve “introduce” you two?

So how do you find these introduction opportunities? I thought you might ask!

  1. Start by going to Company Search and entering the name of the company for which you want to work. If you need to refine your search, you can choose the following parameters that meet your search needs: location, industry, and/or relationship type (2nd or 3rd connections).
  2. Once you have located the company, look to the fair right of the screen and find the “How You’re Connected” section. Click on 2nd-degree connections.
  3. Here, you will see all the people at the company with whom you share common connections. Select the individual to whom you would like to be introduced and hover over to the right of the “Connect” button. A dropdown menu will appear. Click “Get introduced.”
  4. Select from the list one of your closest, most trusted connections and ask for the introduction.
  5. Enter text into the subject line and why you want to get introduced.
  6. Finally click “Send Request” and wait for a response – and hopefully a foot in the door.

I hope this helps you understand just one of the great tools available on LinkedIn. For more information, LinkedIn has put together a short video on how to make the most of the site for your job search:

Readers, what are the tools you use the most on LinkedIn? Have you found it useful in your Job Search?

Best wishes,

Anita

Have a question you would like to ask? Visit http://anitaclew.com/ask-anita/.

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Disclaimer

Anita Clew's blog posts are intended for general guidance and should never be taken as legal advice. In all instances where harassment, inequity, or unfair treatment is believed to be present, please consult your HR Department or legal representation.
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