Better Résumé Words, or How to Improve Your Résumé by a Thousandfold

Dear, Anita,

A few months ago, our company was purchased and I was found “redundant.” I’ve been searching diligently for a sales job ever since, but I haven’t gotten many nibbles (responses), much less bites (interviews) with my applications and online résumé. I’ve got a wife and teenage boys to feed – and you know how much they eat! What advice do you have for me?

Dear, Displaced “Papa,”

During an interview, Ernest Hemingway revealed that he rewrote the last page to A Farewell to Arms 39 times before he was satisfied. When the journalist asked what had stumped the famous author, Hemingway replied, “Getting the words right.”

If your résumé isn’t getting the response you desire, it may be time to take a fresh look with the goal of “perfecting your language” (see what I did there with the help of Thesaurus.com?).

You want to optimize your résumé for both humans and the computer software that may scan them first. Tailor your wording to speak their language. While your title may have been Sales Manager, another company may call this Business Development. When applying for a posted job, be sure to use some of the exact words in the ad – particularly the nouns and position title. This will ensure the Applicant Tracking System (ATS) will pass you through the gateway so a real live hiring manager will actually have the opportunity to read your résumé. And that’s when those sexy verbs come into play. The Daily Muse offers 185 Powerful Verbs that you can swap out with your templated jargon to make your résumé more dynamic.

Forgo the boring listing of duties following the trite, “Responsible for…” The recruiter is far more interested in what you accomplished while performing your job functions. Here’s where you pair your lively verbs with winning nouns and throw in a quantifier for good measure to create power phrases. Can’t you just hear the implied exclamation point at the end of the verbiage in the right column?

BORING: COMPELLING:
Responsible for client management… Increased new clients by 172%
Duties included sales… Acquired a $2.3 million service contract
Provide administrative support Document 200-275 customer notifications weekly

 

And while we’re on the subject of literary style, let’s discuss that lackluster cover letter yawner, “Please accept my résumé in response to your ad for…” Before you even walk in the door for an interview, your cover letter is your first impression. This is your opportunity to stand out from the crowd with a carefully crafted opening sentence. I wonder how many rewrites it took the Jerry Maguire scriptwriter to polish Renee Zellweger’s classic line, “You had me at ‘hello.’ ”

Readers: Take a crack at one entry in your résumé and share your rewrite below. Or if you’re stumped, let the Clew Community help out.

Do you have a job-related question? Ask Anita.

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ATS 101: Demystifying Applicant Tracking Systems

Dear, Anita,

I’ve heard that hiring managers don’t even look at your résumé anymore if it doesn’t go through a computer program first. How can computers decide if you would be a good fit for a job or not? I’m so tired of submitting résumés into a “black hole” and never hearing back.

Source: “2001: A Space Odyssey”

Source: “2001: A Space Odyssey”

Dear, Anti-HAL,

An Applicant Tracking System (ATS) is software that automates the recruiting process by sorting, filtering, ranking, and yes, tracking, job applicants and new hires. Many mid-size companies and the majority of all large corporations utilize candidate management systems. Every time you submit a résumé online, there’s a good chance it will go through ATS software.

From a sheer logistics standpoint, it saves HR professionals time. Put yourself in their shoes, particularly in the tight job market we’ve experienced in recent years. For every one job advertised, hiring managers could be deluged with hundreds of applications and résumés. Many applicants are simply unqualified for the given position. To narrow down this paper pile to find the top candidates with the skills, education, and experience necessary for this one open job is a daunting task. If you are hiring for numerous job openings in a large organization, this quickly becomes unmanageable.

One legal reason companies use ATS is to prevent discrimination. If an unbiased computer is sorting the résumés, companies can easily show they are complying with federal Equal Employment Opportunity Commission (EEOC) laws.

How an ATS Works

Applicant Tracking Systems extrapolate information from résumés to put into common database fields, such as work experience, education, and contact information. When you apply for a particular job, it searches, just like Google, for keywords pertaining to the position’s criteria. It will sort through all résumés and assign each a score, ranking you compared to other applicants to a particular opening. Recruiters and hiring managers use this ranked list to find the candidates who will be the best fit – in theory – for the job. If your résumé is not one of the highest ranking, you won’t get an interview (and often not even an acknowledge­ment, as you have discovered).

To increase your chances of a better score, take the time to carefully sift through the job description and note keywords.  See how you can incorporate them into your résumé. Of course, you want to be honest and not add keywords for which you don’t have the qualifications. But sometimes it’s just a matter of apples to oranges. If your current title is marketing director, and you want to apply for a marketing manager position, keep your current title, but include the word “manage” into the description of your duties.

Be sure to fill out all the fields, so that the Applicant Tracking System won’t filter you out for that reason alone. If you have to import your résumé, take a few extra minutes to review before submitting. You don’t want odd formatting errors to hurt your chances.

So, while frustrating and more time consuming, you have to use keywords to jump though the HR hoop and get your résumé in front of human eyes. Since ATS programs have many automated features, it would be nice if companies would at least send a “we-got-your-résumé-don’t-call-us-we’ll-call-you” email. HAL, do you hear me?

Readers: How often do you tailor your résumé with keywords relevant to the position you are applying for?

My friends at The Select Family of Staffing Companies can save you the trouble of tailoring a résumé for each potential job. Once you’re in their database, the Personnel Supervisors will match you up with requests from temp and temp-to-hire employers.

Disclaimer

Anita Clew's blog posts are intended for general guidance and should never be taken as legal advice. In all instances where harassment, inequity, or unfair treatment is believed to be present, please consult your HR Department or legal representation.
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