My job is the biggest royal pain. Can you help me get a better one?
According to research conducted by SERMO, yours truly actually has one of the top 10 most painful jobs. Yes, that’s right. Writers and journalists rank up there with construction workers, truck drivers, and those on the production line. (Mechanics, gardeners/landscapers, athletes, firefighters, lawyers, and IT professionals round out the top 10.)
But instead of focusing on our pain on the job, try targeting a hiring manager’s daily discomforts – and how you, above all others, can help relieve his or her troubles. A few years ago, Liz Ryan, CEO of Human Workplace, trademarked the idea of a Pain Letter. This is the opposite of the generic cover letter (no more “Dear HR, I saw your ad and am applying for the open position. Blah, blah, blah.”).
The first step in writing a Pain Letter is to research the company. Use LinkedIn to find the hiring manager’s name.
Secondly, congratulate the manager and/or the company for a recent accomplishment (which may also be gleaned from LinkedIn or Google research). Ryan calls this the “Hook.”
Next, determine what keeps this manager up at night, and outline the “Pain Hypothesis.” Ryan gave this example for an imaginary Payroll Specialist in Forbes:
I can imagine that hiring as many people as you are, keeping tabs on payroll issues might be a constant challenge. With regulations constantly changing, it’s not easy to keep everyone paid correctly and well-informed in a growing company.
Then, include your “Dragon-Slaying Story,” describing specifically how you handled similar pain in your current or previous position.
When I ran the payroll system at Angry Chocolates, I kept the payroll accurate and in compliance and answered dozens of employee questions every day while we grew from 15 to 650 staff members.
Keep the letter brief, closing simply:
If payroll accuracy and advice to your team is on your radar screen, I’d love to chat when it’s convenient. All the best, Nancy Drew
Readers: How do you focus on alleviating the hiring manager’s business pains in your cover letter?
Do you have a job-related question? Ask Anita.
Subscribe to receive weekly emails with career tips and advice for job seekers, employed people, and managers and supervisors.