Lessons on LinkedIn

Hi, Anita:

I have just joined LinkedIn to aid in my job search. As a novice to the entire site, I was hoping you could offer some advice on how to take advantage of the introduction feature that is available. Some of the lingo is foreign to me and any insight would be great. Thanks for your help!

Dear, Learning LinkedIn:

Linked_In_GlobeCongratulations on joining LinkedIn. It is a great tool that will aid in your job search and help you build a strong professional network. For those of you who are now just hearing about LinkedIn, it is a business-focused social networking website that connects users with other professionals, recruiters, and companies of interest.  The site offers many tools with the basic free service that everyone should take advantage of.

LinkedIn works through connections. These are to LinkedIn as friends are to Facebook. When you have identified another user with whom you’d like to “connect,” you can make a Connection request, which the other user can accept or deny. An accepted connection is considered 1st degree.

Outside of the 1st-degree circle of connections, you have

  • 2nd-degree Connections: Think of these as a friend of a friend. They are directly connected to one of your professional connections. Keep this in mind when I discuss LinkedIn Introductions.
  • 3rd-degree Connections: Consider these as your 2nd-degree connection’s additional connections. To make it simple, think of this as your co-worker’s friend from graduate school’s boss.
  • Out of Your Network: These LinkedIn users are not currently connected to your 1st-, 2nd-, or 3rd-degree connections.

What I think is a great tool available on LinkedIn is Introductions. We all know that having a person on the inside of a company we want to work for is a step in the right direction. One of your professional connections may be willing to facilitate an opportunity for you to meet an insider who can help you land your next job opportunity.Linked_In_Road_Sign

Here is an example. You want to work as an Administrative Assistant at an EmployBridge brand and hope that you can find that opportunity by speaking with the head of Human Resources, who you don’t currently know. Your friend Steve, however, is connected with the head of HR at Select. What better way to catch the HR Director’s eye than by having her trusted friend Steve “introduce” you two?

So how do you find these introduction opportunities? I thought you might ask!

  1. Start by going to Company Search and entering the name of the company for which you want to work. If you need to refine your search, you can choose the following parameters that meet your search needs: location, industry, and/or relationship type (2nd or 3rd connections).
  2. Once you have located the company, look to the fair right of the screen and find the “How You’re Connected” section. Click on 2nd-degree connections.
  3. Here, you will see all the people at the company with whom you share common connections. Select the individual to whom you would like to be introduced and hover over to the right of the “Connect” button. A dropdown menu will appear. Click “Get introduced.”
  4. Select from the list one of your closest, most trusted connections and ask for the introduction.
  5. Enter text into the subject line and why you want to get introduced.
  6. Finally click “Send Request” and wait for a response – and hopefully a foot in the door.

I hope this helps you understand just one of the great tools available on LinkedIn. For more information, LinkedIn has put together a short video on how to make the most of the site for your job search:

Readers, what are the tools you use the most on LinkedIn? Have you found it useful in your Job Search?

Best wishes,

Anita

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Disclaimer

Anita Clew's blog posts are intended for general guidance and should never be taken as legal advice. In all instances where harassment, inequity, or unfair treatment is believed to be present, please consult your HR Department or legal representation.
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