Be a Social Seeker, Part 1

Dear Anita,

I just heard that a friend of a friend got a job through Facebook. I never thought beyond LinkedIn for job searching on social media. Do you have any tips on how to use Facebook or Twitter in my job search?

Social Job Search InfographicDear, Social Butterfly,

I was surprised myself to see that, according to Jobvite, a whopping 76% of social job seekers found their current position through Facebook. While I couldn’t ferret out a statistic for how many people actually found a new job through LinkedIn, success stories are easier to find. And Jobvite does indicate that 94% of recruiters are active on LinkedIn, so don’t abandon the popular professional networking site just yet.

Pew Research Center found only 13% of LinkedIn users check their account daily, 25% check weekly, and 61% check less often. By contrast, 70% of Facebook users check the site daily. So it makes sense that people who are more active on Facebook may benefit from including their online friends in their job search tactics.

Facebook Job Search Tips

Conduct a Facebook makeover, including a more professional profile picture to replace that blurry selfie. Use your About section as a mini-résumé. Be sure to include all past workplaces and college information and, just like LinkedIn, add keywords about your professional skills.

Be aware: 93% of recruiters are likely to look at a candidate’s social profile and 42% have reconsidered a candidate based on social content. The three biggest offenders, according to Jobvite: illegal drug references (83%), sexual posts (70%), and spelling/grammar (66%) which narrowly beat out profanity at 63%. Go through several screens of past posts (this could be up to a year’s worth, depending on your Facebook frequency factor). Delete any posts you wouldn’t want a hiring manager to see (or “Limit Past Posts” under Settings). Untag yourself in unflattering photos and enable the setting that allows you to review tags people add to your posts before appearing in your newsfeed. If you have some friends with no regard for social etiquette, you may also want to enable the review feature to keep offensive comments from appearing on your wall.

If your job search is on the down-low, even if you are not Facebook friends with your boss, you may be a friend of a friend so there is always a possibility the word could get back. Double-check your Privacy Settings and take the extra few seconds when posting to use the audience selector. Create a Facebook List to group your business and networking contacts. Then, when you post something career-related, you can use the audience selector to share it with your professional list, and your Aunt Bessie won’t see the latest industry article that she has no interest in.

But keep in mind, good old Aunt Bessie may live next door to the CEO of a company that’s hiring for your position! The Status Update (to Friends and Family only if you’re currently employed) is the most obvious way to use Facebook in your job search. While you don’t want to overdo posting requests for career help, remember that out of sight is out of mind, especially in the fast-moving social feed.

Like the companies you are interested in working for on Facebook. Many savvy businesses are publicizing job openings across all social media.

Facebook’s Graph Search in the bar at the top of the site allows you to type in phrases such as “People who work at Facebook” or “Employers in San Antonio” to see what connections pop up. Not nearly as powerful as LinkedIn connections (and glitchy since a recent upgrade for mobile devices), this Facebook search may still yield some useful contacts to Friend or Message.

No matter the platform, social media can definitely be your friend in your job search. Next week, we’ll look at Twitter, Pinterest, YouTube, and some beyond-the-basic tips for LinkedIn.

Readers: Have you use Facebook to successfully land a new job? Tell us about it!

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I Resolve… to Increase Performance at Work

Dear, Readers,

Let me ask YOU a question for a change. We’re a few weeks into the new year. This is the time when all those good intentions about going to the gym, eating healthier, and reducing debt/spending less seem to go by the wayside. If one of your New Year’s Resolutions was to increase productivity on the job, how are you doing?

Athlete Running Through Finish LineIncreasing performance at work is a common goal for professionals and organizations. It may come in the form of raised sales quotas, heightened customer satisfaction, or expanding your company’s reach digitally or through traditional brick and mortar.  But how can you take concrete steps to make these pie-in-the-sky targets a reality? Question everything.

Get Organized. January is a great time to take a look at your operational and project systems already in place, right down to the in-boxes on your team’s desks. Keep in mind that your organizational style may differ from your employees or co-workers. A pristine desk may help you concentrate, but Barry over in accounting can miraculously find any piece of information requested in all those piles on his desk! If you spend way too much time and aggravation trying to find past correspondence in Outlook, spend an hour or two now to organize for the coming year. I like this article, 10 Tips for Organizing Your E-mail, because it doesn’t give a one-size-fits-all answer.  You decide if you’re a searcher, a filer, or a tagger, and it suggests solutions for you.

Work Efficiently. Analyze your workday for inefficiencies. Return phone calls when people are more likely to be in their offices (8:30-9:30 a.m.), rather than in meetings or at lunch (10-2). Set aside blocks of time to check e-mail, deal with paperwork, or your odious task of choice. You’ll get more accomplished if you don’t interrupt yourself by feeling the need to read every e-mail the instant it dings. In fact, turn that alert off! Figure out your most productive times, and schedule your most difficult tasks according to your own circadian rhythms. You may need to let staff and co-workers know when you are not to be interrupted; a closed door is usually a pretty good hint.

Minimize Distractions. A recent survey from Ask.com found that noisy colleagues are the biggest distraction for workers, not Facebook or texting (though they are up there in the top 10)! It may be difficult to get complete peace and quiet in an open office environments. Wearing earbuds or noise cancelling headphones can help. Did you know that room temperature can also affect productivity at work? As one who is perpetually cold, I completely concur! Office environments that are either too chilly or too warm can lead to a loss in performance, so set that thermostat at a nice Goldilocks “just right” temperature.

Productivity keyMaximize Meetings. Industry Week once called meetings “the Great White Collar Crime” and estimated they waste $37 billion a year. While it would be silly to imagine a business environment without meetings, always have an agenda and always start on time (those tardy Teddies will soon get the message). No one likes to spend more time in meetings discussing the work than actually doing the job. If team members have trouble keeping it brief, suggest standing meetings to keep powwows on point!

Fine Tune Communication. Communicate yearly goals clearly to staff and colleagues through verbal as well as written instructions. If there has been a communication problem with a certain coworker, try to figure out how to better reach that person. He or she may have a different learning style (i.e., visual vs. aural), so see if you can tailor your interaction to accommodate.  Set up check-ins with all vested parties to make sure the train is still on the right track and project tasks are being completed on schedule. You don’t want to micromanage, but still want to keep tabs on projects in which you are involved.

By taking a fresh look at the status quo now, you’ll reap the benefits by meeting those end-of-year goals in December.

Readers: How do you plan to be more productive at work this year?

Have a question you would like to ask? Visit http://anitaclew.com/ask-anita/.

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I Resolve… to Get a New Job

Dear, Anita,

After being in a job that I’m not happy with, after much soul searching, I decided to quit and get a job I love!  It’s been a few months and I didn’t get many interviews during the holidays. Do you have any advice now that everyone is back to business? I’d love to start the new year out in a new job.

Dear, Shooting for the Stars,

I certainly don’t recommend quitting one job before getting another, but what’s done is done. Let’s start with a fresh approach.

Your CareerExplore Your Options.  What about your last job(s) made you unhappy? What tasks did you enjoy the most? To figure out what your dream job looks like, take advantage of some useful self-evaluation tools on  O*net OnLine, an occupation resource website sponsored by the US Department of Labor/ Employment and Training Administration.  Under Advanced Search, you can explore occupations based on your interests, skills, work values, and more. “Know thyself,” as the ancient Greek philosophers recommended. You don’t want to end up in another job where you’ll be unhappy again.

Résumé Review. Take a good look at your résumé. If it hasn’t been working so far, it may need a tune-up – minor or major. Review my post Reasons for No Résumé Response, have a colleague give you feedback, or bite the bullet and hire a professional résumé writing service like CareerPerfect to communicate your skills and experience in the best possible light.

Networking – Social and Traditional. If you’re an introvert, push yourself to do one networking task a week. Go to the chamber of commerce mixer or call an old colleague to ask if they know of any job openings. Haven’t completed your LinkedIn Profile? Checked the privacy settings on your Facebook page? Now is the time to make sure your social media presence is employer-friendly, with no embarrassing photos and off-color language. Google yourself; you may be surprised at the odd things that pop up. (Make sure your Amazon Wish List doesn’t contain anything weird!)

Learn a new job skill. If your newly discovered career goal requires upgraded skills, sign up for a class. If the training you need isn’t available at your local community college or job center, there are a myriad of options on the Internet.  While watching random software tip videos on YouTube can increase your knowledge, choosing a course that provides a certificate of completion you can tout on your résumé is preferable.

Create an action plan. You may have a long-term goal of becoming CEO of a company, but it probably won’t happen next week.  While long-range plans are important, it is equally important to break objectives into yearly, monthly, weekly, and daily goals. This segment from Kababayan Today gives some goal-setting tips for getting a job:

Readers: What is your work-related New Year’s Resolution? Do you plan to jump ship in 2014 and seek a new position? Take our poll above. 

Have a question you would like to ask? Visit http://anitaclew.com/ask-anita/.

Want to receive these tips by email? Simply subscribe for once-a-week advice for career success!

Disclaimer

Anita Clew's blog posts are intended for general guidance and should never be taken as legal advice. In all instances where harassment, inequity, or unfair treatment is believed to be present, please consult your HR Department or legal representation.
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