Last week, we explored how to search for a job on Facebook. Here, we’ll see how other social media platforms can help in your hunt for a new position.
Twitter is probably the best for connecting with companies and people you don’t already know. You can develop a Twitter relationship, and hope it hatches into something more.
First, fill out your bio. Like everything on Twitter, you have to keep it short and tweet! You have only 160 characters to give your virtual elevator speech. As with Facebook and LinkedIn, you want to include a professional-looking head shot, maybe even the same one you use for other social platforms for the recognition factor.
Follow companies you have an interest in and the people who work at those companies, and engage with them. Retweet, yes, but add thoughtful commentary or ask a perceptive question. In your tweets, point to your LinkedIn profile or your personal website or blog, if you have one. But don’t just use Twitter for self-promotion; offer valuable content for your field or circle of interests.
Use Twitter Lists to organize the deluge of tweets into a collection of useful information for your job search.
Level Up on LinkedIn
Check out my past post about LinkedIn essentials. Beyond basic connections, you can sleuth out the HR contact or potential hiring manager for a company you are interested in working for. If you can find a connection to hand-deliver your résumé to HR down the hall, your chances are much greater to get your foot in the door. Your connection may even have some insight about the job that’s not available in the ad.
You can also check out people who currently work at a company to see what their career paths have been. Perhaps one of the companies in an employee’s previous experience is just the place for you to apply now. Similarly, try an advanced search for people in or near your zip code who have the same skill keywords as yours.
In a Forbes article, William Arruda advises, “Ignore [Anita Clew’s and] LinkedIn’s advice to only accept connection requests from people you know” because LinkedIn’s search algorithm favors those who are in your network. Chances are, you don’t yet have a connection to the person who may hiring you next. (Okay, I may just have to update my rule to not accept all requests.) Arruda urges you to shoot for 500 connections, as that number seems to pack some psychological magic on those who view your profile.
Explore LinkedIn’s Alumni feature, recommends Wayne Breitbarth, author of The Power Formula for LinkedIn Success. Be sure to also join your Alumni’s LinkedIn Group. Speaking of Groups, join any that are relevant to your industry and skills. LinkedIn allows you to join up to 50 Groups. To get the most networking value, be an active participant in your Groups.
As mentioned in Part 1, 94% of recruiters are active on LinkedIn. HR professionals are checking out your LinkedIn profile whether you are actively looking for a job or not. If you have a good enough profile, you may be contacted by a recruiter. Wouldn’t that be the ultimate outcome in passive job searching!
Pore over Pinterest
You’ll have a better chance finding a job ad on a coffee shop bulletin board than a bona fide job opening posted on the Pinterest. But there are atypical ways to use this digital bulletin board in your job search. Search for career-oriented keywords, such as “résumé” or “interview” and you’ll find a wealth of informational gems. The individual “pins” are visual bookmarks that, when clicked, take you back to the original site. You can follow Anita Clew on Pinterest, and check out my boards that contain past blog posts, as well as ideas on interview and office attire, work lunches, or even inspirational quotes to keep you going when the job or the job hunt gets you down. To get started on Pinterest, here’s a beginner’s guide.
Enter the YouTube Universe
Just like Pinterest, you can use keywords to search for videos to further your career knowledge and sharpen your job hunting proficiency. But YouTube is also an opportunity to upload your own video résumé or introduction. After all, Justin Bieber got his big break by posting a recording of his performance on YouTube! You’ll want to keep your video about 60-90 seconds in length and as professional as possible (call in favors from any friends with film experience). Include a link to your YouTube video in your cover letter, and you’ll seen as innovative with leading-edge skills.
Get started in your social search by choosing the one social media site that you are already enthusiastic about and employing it in a new way… for your employment.
Readers: Which social media platform has been most helpful in your job search?
Do you have a job-related question? Ask Anita.
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