I just heard that a friend of a friend got a job through Facebook. I never thought beyond LinkedIn for job searching on social media. Do you have any tips on how to use Facebook or Twitter in my job search?
I was surprised myself to see that, according to Jobvite, a whopping 76% of social job seekers found their current position through Facebook. While I couldn’t ferret out a statistic for how many people actually found a new job through LinkedIn, success stories are easier to find. And Jobvite does indicate that 94% of recruiters are active on LinkedIn, so don’t abandon the popular professional networking site just yet.
Pew Research Center found only 13% of LinkedIn users check their account daily, 25% check weekly, and 61% check less often. By contrast, 70% of Facebook users check the site daily. So it makes sense that people who are more active on Facebook may benefit from including their online friends in their job search tactics.
Facebook Job Search Tips
Conduct a Facebook makeover, including a more professional profile picture to replace that blurry selfie. Use your About section as a mini-résumé. Be sure to include all past workplaces and college information and, just like LinkedIn, add keywords about your professional skills.
Be aware: 93% of recruiters are likely to look at a candidate’s social profile and 42% have reconsidered a candidate based on social content. The three biggest offenders, according to Jobvite: illegal drug references (83%), sexual posts (70%), and spelling/grammar (66%) which narrowly beat out profanity at 63%. Go through several screens of past posts (this could be up to a year’s worth, depending on your Facebook frequency factor). Delete any posts you wouldn’t want a hiring manager to see (or “Limit Past Posts” under Settings). Untag yourself in unflattering photos and enable the setting that allows you to review tags people add to your posts before appearing in your newsfeed. If you have some friends with no regard for social etiquette, you may also want to enable the review feature to keep offensive comments from appearing on your wall.
If your job search is on the down-low, even if you are not Facebook friends with your boss, you may be a friend of a friend so there is always a possibility the word could get back. Double-check your Privacy Settings and take the extra few seconds when posting to use the audience selector. Create a Facebook List to group your business and networking contacts. Then, when you post something career-related, you can use the audience selector to share it with your professional list, and your Aunt Bessie won’t see the latest industry article that she has no interest in.
But keep in mind, good old Aunt Bessie may live next door to the CEO of a company that’s hiring for your position! The Status Update (to Friends and Family only if you’re currently employed) is the most obvious way to use Facebook in your job search. While you don’t want to overdo posting requests for career help, remember that out of sight is out of mind, especially in the fast-moving social feed.
Like the companies you are interested in working for on Facebook. Many savvy businesses are publicizing job openings across all social media.
Facebook’s Graph Search in the bar at the top of the site allows you to type in phrases such as “People who work at Facebook” or “Employers in San Antonio” to see what connections pop up. Not nearly as powerful as LinkedIn connections (and glitchy since a recent upgrade for mobile devices), this Facebook search may still yield some useful contacts to Friend or Message.
No matter the platform, social media can definitely be your friend in your job search. Next week, we’ll look at Twitter, Pinterest, YouTube, and some beyond-the-basic tips for LinkedIn.
Readers: Have you use Facebook to successfully land a new job? Tell us about it!