I’ve owned my business for 34 years now, and try as I might to keep up with all the new technology and trends, I don’t know if Facebook is still cool, if Instagram is out, or if something else is the next big thing. I understand my business has to evolve and change with times to reach new and existing customers and even to create a company where people want to be employed. Do you have any resources for keeping in step with what’s trendy?
You have probably mentored your share of employees in your tenure. To mentor means to advise, guide, or train someone, especially a younger colleague. But have you heard of a reverse mentor? One of those 20-somethings in a nearby cubicle could be more “digitally mature” than you! While you may struggle with new technology and social media, these skills are second nature to Generation Y who grew up interacting with devices since they were toddlers.
Don’t be offended by the thought of being “trained” by a young whippersnapper. Large companies such as IBM, Procter & Gamble, and Time Warner have formal reverse mentoring programs that help them broaden their brands’ reach and increase revenue.
Think of it more as an exchange of ideas, with both sides receiving benefits. Maybe “reciprocal mentoring” would be a better term. Tutoring sessions should be a two-way street. While your reverse mentor may help you create an account on LinkedIn or Twitter, you may explain why his idea to tweet some inside information would have a negative impact on the company long-term. You want to be pushed outside of your comfort zone, but temper the hip, creative ideas being offered with your experience, insight, and strategic thinking.
To keep up with trends, issues, and news headlines that affect today’s businesses, subscribe to The Select Family of Staffing Company’s blog TradePost. Both mentor and mentee will find food for thought for their next session.
Readers: Have you ever been in a reciprocal mentorship? What was the most eye-opening advice you ever received from your mentor?
Do you have a job-related question? Ask Anita.
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