A few months ago, our company was purchased and I was found “redundant.” I’ve been searching diligently for a sales job ever since, but I haven’t gotten many nibbles (responses), much less bites (interviews) with my applications and online résumé. I’ve got a wife and teenage boys to feed – and you know how much they eat! What advice do you have for me?
Dear, Displaced “Papa,”
During an interview, Ernest Hemingway revealed that he rewrote the last page to A Farewell to Arms 39 times before he was satisfied. When the journalist asked what had stumped the famous author, Hemingway replied, “Getting the words right.”
If your résumé isn’t getting the response you desire, it may be time to take a fresh look with the goal of “perfecting your language” (see what I did there with the help of Thesaurus.com?).
You want to optimize your résumé for both humans and the computer software that may scan them first. Tailor your wording to speak their language. While your title may have been Sales Manager, another company may call this Business Development. When applying for a posted job, be sure to use some of the exact words in the ad – particularly the nouns and position title. This will ensure the Applicant Tracking System (ATS) will pass you through the gateway so a real live hiring manager will actually have the opportunity to read your résumé. And that’s when those sexy verbs come into play. The Daily Muse offers 185 Powerful Verbs that you can swap out with your templated jargon to make your résumé more dynamic.
Forgo the boring listing of duties following the trite, “Responsible for…” The recruiter is far more interested in what you accomplished while performing your job functions. Here’s where you pair your lively verbs with winning nouns and throw in a quantifier for good measure to create power phrases. Can’t you just hear the implied exclamation point at the end of the verbiage in the right column?
|Responsible for client management…||Increased new clients by 172%|
|Duties included sales…||Acquired a $2.3 million service contract|
|Provide administrative support||Document 200-275 customer notifications weekly|
And while we’re on the subject of literary style, let’s discuss that lackluster cover letter yawner, “Please accept my résumé in response to your ad for…” Before you even walk in the door for an interview, your cover letter is your first impression. This is your opportunity to stand out from the crowd with a carefully crafted opening sentence. I wonder how many rewrites it took the Jerry Maguire scriptwriter to polish Renee Zellweger’s classic line, “You had me at ‘hello.’ ”
Readers: Take a crack at one entry in your résumé and share your rewrite below. Or if you’re stumped, let the Clew Community help out.
Do you have a job-related question? Ask Anita.
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