A reader writes…
I am desperately seeking a job and I feel as though I am sending out résumés left and right with no response. I have experience in a variety of fields and have been stretching the boundaries just to find some type of employment. What am I doing wrong?
Hi, Craving Call-backs,
Thanks for the question. I have a feeling many of you out there are experiencing this problem in your job search. With the lagging economy, fewer employers are actively hiring large numbers of people and the competition for those jobs is much steeper.
I have come up with a list of 8 reasons why you may not be getting the “we must hire them” response. Check them out below.
1. Applying for a job you are not qualified for. Many of you are looking to find any job available and have tried applying to jobs for which you do not meet the minimum requirements. It seems like it is worth a shot, right? Wrong. Unbeknownst to the masses, job descriptions do serve a higher purpose than just putting some text out hoping to hook a few applicants. They clearly spell out the necessary skills, training, education, duties, and responsibilities of the job. If a company is looking for a person with 5-7 years’ experience in the automotive sales industry and you have 2 years of sales experience and love cars, odds are you won’t get the call-back. It’s better not to waste your time or theirs by submitting your résumé. See my advice on when to go for it and when to forgo it in my blog Applying for a Job When Not 100% Qualified.
2. Generic cover letter and résumés. Employers are well aware of job seekers that work on autopilot, distributing the same résumé whenever they feel even the slightest pulse. Before you send out a résumé or cover letter, take the time to tailor it to the job you are applying for. For a full list of tips on how to do this visit my post How to Tailor Your Résumé. As for cover letters, do your research and include the hiring manager’s name, company name, and business address, even when it is an email. If you need more pointers, see my other post called Covering the Cover Letter. Remember, it is the little things that get you noticed.
3. Generic job title. As we have seen in the previous section, generic is not the way to go. It can come off as lazy or disinterested. If the job description says they are looking for the Director of First Impressions (or receptionist, in layman’s terms), by all means put that as the job you are striving to obtain!
4. You don’t live there. If you are looking for a job in a city other than where you reside, you will most likely be pushed to the wayside. Employers do not want to pay for relocation and do not want to interview a candidate they know is not in the area. If you have friends or family who live near the job location, use their address on your résumé. Check out my post Landing a Job Long Distance for more advice.
5. Keywords in job description not included. With the large influx of résumés coming in for advertised positions, many companies do not have the time to read them all. It is common practice now to feed résumés through software programs that pick up keywords that apply to that position. If you do not reach the set number of keywords necessary to move to the next round, your résumé will be discarded. A great way to lower your chances of this happening is to skim the job description and include as many keywords as you can without being grammatically incorrect or overly obvious. See ATS 101: Demystifying Applicant Tracking Systems.
6. Didn’t follow instructions. Be sure to read the job description very carefully. Some employers have very strict standards and procedures on how they accept applications, résumés, and other materials. If they request that you send your résumé in Word and you send them a PDF, right off the bat, you have shown you cannot follow directions. Who wants a person like that as an employee? If they require that you submit three references and you submit two, odds are that you will be rejected before you can say “hire me.” By the way, this includes salary requirements. I know it seems you’ll be pricing yourself too low or too high, but there are ways to give a number and then indicate you’re flexible.
7. Focused on duties, not accomplishments. Employers want to see what you have accomplished, not what you did on a daily basis. Accomplishments show drive, ambition, productivity, and more. List actions that you can take credit for. Try to use words like managed, implemented, developed, applied, created, etc.
8. Typos in résumés. Punctuation problems, misspelled words, and goofed-up grammar force many employers to slam on their brakes. With computers, spell-check, and (I know I will sound old here) plenty of dictionaries, there is almost no excuse for you to have grammatical errors and typos in your résumé. Do not always trust spell-check; go through the entire document from bottom to top and read every word. Proofread it over and over again and ask for feedback from professionals you trust. If you notice a typo after the fact, do not send a corrected version, but definitely fix your résumé before sending it out to the next opening. Be sure to check for these common mistakes I find all the time:
- Is the correct word there, their, or they’re? It’s or its? Where or wear? Figure it out, and be right!
- Bulleted items should only end in a period if they are complete sentences.
- Jobs, activities, and accomplishments you have had in the past are in past tense. Those that are current are in the present tense (manage vs. managed, raise vs. raised, negotiates vs. negotiated).
I hope with these tips you can begin to see the résumé response from employers you are looking for. It is also important to remember that recruiters and employers are swamped with job inquiries. Give it about 1-2 weeks before following up with that prospect or putting that position behind you. Keep your chin up and your attitude positive!
Readers, have you had trouble getting résumé responses from potential employers? What have you found to be the best trick to get the call-backs rolling in?
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